
Different diamond cuts and their unique expressions
A diamond is never just a stone. It is a story, a feeling and a promise. The shape – the cut – determines not only how the light dances in each facet, but also what character the jewelry will have. Here we explore the most beloved cuts and what they can convey.
Brilliant – timeless perfection
The round brilliant cut is the definition of classic elegance. With its sparkling facets, it captures the light in every movement and has become a timeless icon.
It is a cut that always feels just right, regardless of generation or current trends, and enhances every piece of jewelry it adorns.
Oval – modern harmony
The oval is the refined sister of the brilliant, elegantly elongated and softly balanced. It creates the illusion of length and exudes a contemporary sense of harmony and sophistication.
The shape gives a discreet feeling of movement, as if the jewelry lives together with the light.
Emerald – sophisticated strength
With its clean lines and mirror-like surfaces, the emerald cut is as dramatic as it is sophisticated, highlighting the clarity of the diamond and conveying a sense of understated luxury.
It is a cut that brings out the stone's inner calm and strength – a beauty that rests in simplicity and gives the jewelry a powerful presence.
Pillow – soft romance
The cushion cover, with its rounded corners and vintage-inspired charm, is reminiscent of a declaration of love from another era. It combines warmth and intimacy with a timeless romance.
A shape that softly envelops the light, almost as if the jewelry itself held a secret.
Heart – passion in its purest form
No cut speaks as directly to the emotions as the heart. The shape requires the precision of a master and conveys passion, playfulness and boundless love.
It is a cut that transforms each piece of jewelry into a reminder of feelings that cannot be hidden.
Pear – movement and renewal
The pear shape, elegantly pointed yet softly rounded, symbolizes balance and transformation. It captures the feeling of movement and forward thinking, with an aesthetic that unites the classic and the unique.
The cut directs the light forward, like a drop in motion, and gives the jewelry a vibrant dynamic.
A grind, a feeling
No matter which shape you choose, it’s not about right or wrong – it’s about what expression feels most authentic to you. A brilliant can reflect classic taste, an emerald convey sophistication, a heart playful romance. It’s you who gives the cut its meaning, and it’s your choice that makes the jewelry unique.






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