White gold
The cool metal that lifts every diamond
The history of white gold – from innovation to timeless elegance
White gold was introduced in the early 20th century as a sophisticated alternative to platinum. By mixing pure gold with light metals like palladium and silver, a cooler tone was created, perfect for the modern era.
Over time, white gold became a symbol of understated luxury and contemporary elegance – a material that embodies the Scandinavian sense of balance and purity, refined through Italian craftsmanship.
At JBH Diamonds, we see white gold as more than an alloy – it is a symbol of timeless design, innovation and tasteful restraint.
Features & color – strength meets subtle shine
White gold stands out for its bright, mirror-like surface and its ability to highlight the clear brilliance of the diamond. The cool tone provides an exclusive contrast to the stone's inner fire, giving each piece of jewelry a modern, sophisticated character.
Our standard range is made exclusively in 18K recycled white gold , which is 75% pure gold. For special orders, we also offer 14K white gold , which provides a slightly harder and even more durable alloy – without compromising on the feeling of exclusivity.
Each alloy is carefully crafted to combine strength, beauty and durability.
Craftsmanship – refined in Italy, created responsibly
Every piece of white gold jewelry from JBH Diamonds is the result of genuine Italian craftsmanship and carefully selected materials. Our jewelry is made in Italy, where tradition and innovation meet in every detail. Each surface is ground and polished by hand until it acquires the mirror-like shine that characterizes exclusive white gold – a perfect balance between strength, light and elegance.
To achieve the cool, luxurious hue that characterizes our white gold, all our jewelry is rhodium-plated . The rhodium plating creates an extra protective surface that enhances luster, prevents tarnishing, and gives the metal an exceptionally pure, silvery-white tone.
We choose to work with over 80% recycled gold to take responsibility for the future of jewelry production. By reusing existing precious metals, we reduce the need for new mining. This is how we interpret sustainable luxury – where each piece of jewelry is as beautiful for the heart as it is for the world. A JBH piece of jewelry is not only a sign of love, but also a conscious choice for our future.
Care & maintenance – preserving the luster of white gold
White gold is a durable and timeless metal, but even the most exclusive jewelry deserves care. To preserve its mirror-like shine, the jewelry should be treated with care and stored properly. Avoid contact with strong cleaning agents, chemicals and perfumes, as these can affect the surface and its luster over time. When the jewelry is not in use, we recommend that it be stored in the soft packaging that comes with it from JBH Diamonds - designed to protect both the finish and shape.
As our white gold jewellery is rhodium plated, the bright surface will naturally dull over time. This is a completely normal process that can easily be restored by professional re-rhodium plating, which our goldsmiths are happy to assist with. We also recommend having the setting checked regularly, especially on rings worn daily, to ensure that the stone is secure and safe.
With proper care, both the luster and symbolism of your jewelry are preserved – a reflection of love, craftsmanship and lasting beauty.
With care and proper storage, the shine will be preserved for decades.